Your LinkedIn posts get lost in the noise. Because everyone's using the same AI prompts.
ChatGPT gives everyone the same advice. Your posts blend into a sea of generic takes on leadership, productivity, and growth. You know you need a unique angle, but finding one takes hours of research and brainstorming.
without Thoth
Staring at blank page, hoping for inspiration
Scrolling news feeds manually, taking mental notes
Copying generic AI outputs that sound like everyone else
Worrying if your idea is strong enough to publish
with Thoth
Pick from contrarian angles on any topic
Browse curated news reframed as content angles
Write posts matched to your writing style
Validate your concept before you generate
The idea is everything.
Everyone uses AI to write, which is why everything sounds the same. The real edge is starting from a better idea. Thoth surfaces original angles from different sources: curated news, AI-generated concepts, contrarian perspectives, and cross-industry insights.
Industry news reframed as content angles.
Stop scrolling through generic news feeds hoping for inspiration. News curates a fresh daily feed across 15 industries, in English and French, and reframes each story as a ready-to-use content angle. Every article comes with its metadata so you can jump straight into writing with a timely, relevant topic that positions you as an industry insider.
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Batch-generate original post ideas tailored to you.
Starting from a blank page is the hardest part of content creation. The Ideas generator produces multiple post concepts in seconds, each one researched against the live web so the angle rests on something real instead of a plausible-sounding guess. Instead of generic prompts like "5 tips for productivity", you get sharp angles that reflect current industry debates — and no two ideas in a batch converge on the same point. The kind of ideas that make people stop scrolling and start thinking.
Sports
Olympic sports
Tension
The Olympics creates a visibility spike, but most organizations optimize for a two-week PR moment instead of building a monetizable audience and partner inventory that survives the cycle.
Strategic
Executive perspective
Surface contrarian angles nobody else sees.
Every trending story has a mainstream take that everyone's already heard. Sharp takes analyzes any article or statement and surfaces the dominant angle and multiple contrarian perspectives most people won't consider. Each angle comes with unasked questions, potential objections, and a LinkedIn performance rating. You'll never repeat the same tired take as everyone else because you'll see the angles they're missing before you start writing.
Unasked questions
- If DoD can label a vendor a "supply chain risk" over policy disagreements, what stops the same playbook being used in finance, healthcare, or elections tech?
- What is the appeals process when "lawful purpose" is defined by the customer—and the customer is also the most powerful buyer on earth?
Anthropic isn't "standing up to the Pentagon"—it's auditioning to be the global safety standard setter.
Rationale
It reframes the story from ethics theater to power, standards, and who governs AI in practice, which reliably drives high-signal debate.
Description
The real fight isn't one contract. It's who gets to define "lawful purpose" and bake that definition into the default LLM policies every enterprise inherits. If Anthropic wins, "company-written constraints" become the de facto international AI constitution—without votes, courts, or public process.
Dominant angle
Most LinkedIn takes will frame this as a neat triad: defense wants capability, AI labs must be ethical, and consumers will benefit from agentic assistants + XR funding. It'll land on vague calls for "balance," "responsible innovation," and "governance."
Connect insights across industries.
The most original ideas come from borrowing frameworks from one industry and applying them to another. Cross-industry bridges finds proven concepts from adjacent fields (like pricing psychology from retail or risk management from aviation) and shows you how to adapt them to your industry. You'll write posts that feel fresh and insightful because you're drawing from sources your audience doesn't typically follow.
Angle
Most marketing attribution is polluted at the moment of data entry: we ask prospects (or internal teams) to self-select "how they heard about us" or manually tag campaigns, then we treat that as truth. Garmin's gear-tracking shows the better model: infer the right "gear/source" from context and make the correct choice the default.
Garmin's new gear-tracking (defaulting trail runs to trail shoes) is a blueprint for fixing marketing attribution—stop letting people "choose" source/intent and start inferring context automatically.
Why it works
Both systems break when users must self-tag correctly; defaulting based on context reduces misclassification and makes downstream analysis trustworthy.
Tension
More tracking automation can improve accuracy, but it also reduces user control and forces marketing ops to own the rules (and the inevitable edge cases).
Match your voice, not just your topic.
Generic AI tools write in a corporate monotone. Thoth captures your writing DNA. Paste a reference post and Thoth mimics that exact style and structure. Or save your proven formulas as personal templates and company templates for team-wide brand consistency. Every post sounds like you wrote it.
Save your best-performing structures.
Consistency builds trust on LinkedIn. Template Mode lets you save your best-performing post structures and apply them to new topics instantly. Whether that's a personal story framework, a contrarian opinion format, or a step-by-step tutorial style, Thoth learns the rhythm, tone, and vocabulary that makes your content uniquely yours, then mirrors it perfectly every time.
Input template
Tu crois connaître les systèmes multi-agents ? Détrompe-toi, la plupart des devs sont à côté de la plaque. Je t'explique pourquoi 👇
Tu crois connaître les systèmes multi-agents ? Détrompe-toi, la plupart des devs sont à côté de la plaque. Je t'explique pourquoi 👇
AI analysis
Mimic any post style perfectly.
Found a post with the perfect tone and structure for your next idea? Paste it into Reference Post Matching and Thoth will analyze the writing patterns: sentence length, formatting, vocabulary choices, storytelling flow. It will then generate a new post that matches that style while covering your chosen topic. It's like having a writing chameleon that adapts to any voice you show it.
Founder, Marketing, Innovation | Building something…
skills are the new “apps”
if you're still prompting…there's a better way….
most people using Claude Code are still typing the same instructions every single session. “write in this tone.” “follow this format.” every. single. time.
Pick the goal. The craft follows.
Tone sliders make you guess. Thoth asks one question instead: what is this post for? Pick from 11 goals — share a story, challenge an idea, celebrate a win — and the matching element palette sets the formula, hook type, psychological triggers, closing style, length, and emoji density for you. Each palette is tuned to one job, so a vulnerable founder story and a technical teardown are built differently by default. Want it to sound like you on top of that? Content DNA learns your voice from your own LinkedIn history.
Goal
Element palette
Turn a document into a scroll-stopping carousel.
Some ideas need more than a text post. Drop in a PDF — a report, a deck, a piece of research — and Thoth pulls out the argument, splits it into slides that build on each other, and renders it in a template that matches your brand. You get a LinkedIn-ready carousel without opening a design tool, and it lands in your library alongside everything else.
Source
pricing-research.pdf
Your pricing page is losing deals
And it has nothing to do with the price.
Buyers don't compare numbers
They compare confidence.
Fix the framing first
Then revisit the number.
Fine-tune every detail before you publish.
Pro creators need more than one-size-fits-all outputs. Thoth gives you granular control: let AI auto-detect the best goal for your topic, pick a different model for each kind of work, teach it your voice from your own LinkedIn history, enable web search to pull in real-time data, and validate your inputs with an AI-powered quality check before spending credits. Every setting is designed to help you publish confidently, not just quickly.
Let AI pick the right angle for you.
Stop guessing which goal fits your topic. Auto-detect analyzes your subject and recommends the highest-performing goal — whether that's teaching, challenging an idea, or sharing a story. One click replaces minutes of deliberation, and the post length auto-adjusts to match. It's like having a content strategist reviewing every topic before you write.
Auto-detect
AI-powered selection
Goal
Best match
Teach — this topic has a clear educational angle
Validate ideas before you generate.
Bad inputs create bad outputs, and waste your credits. The input quality check analyzes your topic, angle, and prompt before generation starts, flagging vague concepts, overused angles, or missing context. You'll get actionable suggestions to sharpen your idea before hitting generate, ensuring every post starts from a strong foundation instead of a half-formed thought.
Preflight check
Your topic is too vague — add what you actually think.
Session preferences
Let AI quickly check if your inputs are strong enough before writing a post.
Preflight check
Add a specific angle or opinion to your topic.
Teach Thoth to write like you.
Style matching works post by post. Content DNA works everywhere. Connect your LinkedIn profile and Thoth analyses your public posts to build a writing fingerprint: your voice, your sentence rhythm, the hooks you reach for, how you close. That fingerprint is applied to everything you generate from then on, so you stop editing AI phrasing out of every draft. Teams can do the same at company level, so everyone's posts sound like the same brand.
Analysed
Your profile and last 20 public posts.
Content DNA
ReadyApplied to every post you generate.
A different model for each kind of work.
Writing a post and finding a contrarian angle are different jobs, so Thoth lets you pick a model for each one — posts, carousels, ideas, sharp takes and bridges all have their own setting. Choose from Claude Haiku 4.5, Sonnet 5 and Opus 5, or GPT-5.6 Luna, Terra and Sol. Leave any of them on Recommended and Thoth routes that task to the model best suited to it, updating as new models ship.
Pick a model per task — posts, carousels, ideas, sharp takes and bridges.
Ground your posts in real-time data.
Nothing kills credibility faster than outdated information. Web Search integration lets Thoth pull current statistics, recent case studies, and verified facts directly into your posts. Whether you're citing market trends, referencing new regulations, or backing up a claim with data, you'll write with confidence knowing your content is accurate, timely, and authoritative.
Web result
73% of B2B buyers research vendors online before first contact. — Gartner, 2025
Session preferences
Pull current stats and verified facts directly into your post.
Web result
LinkedIn posts citing recent data drive 2× more profile visits. — HubSpot, 2025
Thoth, inside your AI assistant.
Thoth ships an MCP server, so every feature is available as a tool your AI assistant can call. Connect it once and your whole content workflow — research, angle, draft, design — runs from a single prompt, in whatever interface you already work in.
Automate the whole workflow from one prompt.
Generate a token in your settings, point your MCP client at Thoth, and your assistant gets 14 tools: browse the news feed, generate ideas, sharp takes and bridges, write a post, and read or write anything in your library. Chain it with the connectors you already use — pull an angle from Thoth, hand the copy to Canva to design the visual — and a workflow that used to span four tabs becomes one instruction. It works in Claude and in any other MCP-compatible client.
“Find today's marketing news, pick the sharpest angle, and draft a post.”
Thoth connector
browse_news
topic: marketing
generate_sharp_takes
3 angles
generate_post
goal: challenge-idea
14 tools, available in any MCP client.